Partnership strategy. Business development.
Build partnerships.
Win business.
Execute.
We help leadership teams select the right partners, reach decision-makers, and advance sales opportunities—with clear account plans and accountable execution.
Built to move forward.CAG ↗
Close the gap between strategy and sales
An introduction
isn’t a sales plan.
A partner needs a reason to invest. A buyer needs a business case. Your team needs an owner and a next step for every opportunity.
Chappelle Advisory Group builds partner strategies, executive account plans, and review processes that put those requirements into practice.
See how we executeHow we help
Select partners. Reach buyers.
Advance opportunities. Track execution.
Partnership architecture
Give partners a reason to commit.
↗02Channels & alliances
Build a partner program your team can run.
↗03Executive account development
Reach decision-makers. Advance the account.
↗04Operating cadence
Assign owners. Review deals. Remove blockers.
↗How the work gets done
Set the priority.
Own the next action.
Assess
Identify target accounts, partner gaps, and stalled opportunities.
Align
Agree on the business case, deliverables, owners, and success measures.
Activate
Launch outreach, partner sales activities, and account reviews.
Amplify
Document successful plays and give your team the tools to repeat them.
The next move
Build partnerships.
Advance the business.
Tell us where growth is stalled.
Let’s define the work required to move it forward.