Selected experience
These examples from James Chappelle’s experience show the problem, the intervention, and the reported result across executive outreach, partner programs, and sales execution.
01 / B2B media
A product narrative wasn’t connecting with senior buyers.
Mapped executive stakeholders, reframed the offer around business outcomes, and reached multiple members of the buying team.
Higher-quality replies and advancement toward a pilot.
02 / Emerging technology
Channel friction and unclear incentives were slowing collaboration.
Defined partner contributions and incentives, joint sales activities, performance reviews, and shared scorecards.
Account expansion and faster decision cycles.
03 / Healthcare services
Long cycles and stalled later-stage opportunities were limiting progress.
Introduced structured deal reviews, account advancement plans, and partner references.
Shorter sales cycles and improved close rates.
Anonymized examples drawn from James Chappelle’s experience. Outcomes are qualitative, specific to their context, and not a guarantee of future results.
Measure the changes the engagement is designed to produce.
Agree on the measures before execution: qualified executive conversations, opportunities reaching the next sales stage, active partners, or stalled deals resolved. Review the evidence and adjust the work.
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